Ben Johnson

February 8, 2019


Riot squad is quite a recent addition to the UK vape market, where and when did you launch?

We first unleashed Riot Squad on the vaping scene at the recent Vaper Expo in October this year.


It’s a highly charged and extremely competitive arena to enter for any established brand in the vaping marketplace, let alone a virgin vaper expo newcomer wanting to ensure the launch of our Riot Squad eliquids didn’t go unnoticed. We went with the intention of raising the bar and we achieved that and more!


You have been popping up all over the place in recent months to what do you owe this exposure?
With a name like Riot Squad we knew we had to attack from all areas. We’ve caused a coup on social media as well as enlisting an army of Riot Squad supporters. We’re really pleased with the reaction we’ve had so far from the vaping community and we’re lucky to have a growing group of vapers helping to spread the world.


We all saw your interrogation chamber at the Vaper Expo, where did the inspiration for this come from?

From the outset we had a clear vision of how we wanted to stand out in what is a very competitive marketplace. It was always our intention to grab attention with proactive, bold, brave “in-your-face” tactics.


We knew our hard-core approach would turn heads. You can’t be too wary of whether or not people are going to be up for what you are doing, you’ve got to be fearless in this game and not take things too seriously. 


What’s the most exciting part of your job?

In all honesty it’s doing what we do best, and that’s coming up with new flavours as well being at the heart of finding creative ways to engage with the vaping community. Riot Squad and the crazy chaos created at the Vaper Expo is just one example of this and I love to get immersed in it all. It’s great to go off on a tangent, throw a creative grenade, and see what happens – it’s the aspect of my job I enjoy the most. 


What’s your current vaping setup?

I’m currently using the EVO75 kit by Aspire. I love the premium feel and flavour output. The best thing is that you can totally customise the power settings and it’s so easy to use.


If you could choose to have any one super power, which one would you choose and why?

Fairly simple this one, nothing too much of an ask - Superman’s speed. It might help me find the time to go home a little more often to be with my family! Traveling up and down the country takes up a great deal of my time. 


What are your top five favourite (non Riot Squad) e liquids of all time?

My absolute favourite is our own Tropical Fury, but I also like Cuttwood’s Unicorn Milk, Cosmic Fog Chewberry, Djinni Zingo and Twelve Monkeys Kanzi. I started off with creamy flavours but soon switched to more fruity vapes as they are much more interesting all day vapes.


Do you have any hidden talents?

Nothing overly exciting however, I did manage to complete the whole Panini sticker book as a kid which wasn’t easy!


If a movie was made about your life who would you want playing you and why?

A slimmed down John Belushi, National Lampoon’s Animal house. What more needs to be said?


Harvey Keitel – cool as ever as Mr White in Reservoir Dogs amongst other great performances!


Paul Newman -  I believe he is a class act and I’ve always wanted to go out in a blaze of glory like he did as the Sundance Kid.




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