Hole in One - Manabush Interview

April 9, 2019

 

Golf, the sport of champions (even crazy golf). This month Subohm went toe to toe with the Manabush crew - scraping a win and learning a bit more, about one of the oldest names on the UK scene.

 

What’s the inspiration behind the Manabush?
A lot of people must think, these guys are fascinated with Native American culture, Manabush is a god that showed the natives how to get maple from trees. The iconography comes from the music Martin used to and still listens to, like Adam and The Ants and The Cult.

 

What about the taste palate?
We really like tobacco flavours, we wanted to make something that reminded people of a real tobacco flavour, from the taste and how it feels in the mouth. That’s why we wanted juices that go well in a mouth to lung tank. It does of course work in a sub ohm tank; I personally think it overcooks the juice though.

 

You don’t only run Manabush, do you?
We also do the Bunkr range and make e liquid for a few other companies, we also do a lot of collaborations. We have a new one coming out soon that we worked on with Druid’s Brew.

 

You’re very well known in the UK, how does Manbush fare in other countries?
We ship all over the world. We have a big presence in Peru, weirdly. Vaping is getting very big over there. 

 

What do you think about the industry?
That’s difficult to answer, it’s changed so much in the last four or five years. My favourite thing is how community driven the industry is. Until recently companies used to help each other out a lot, from sourcing ingredients to advice on mixing. I feel that’s getting lost in the modern industry. Everything feels more intense.

 

What was the first Manabush flavour?
Nokomis, it’s the base flavour of the range. It’s a sweetened tobacco. Not just a tobacco though, it’s closer to a dessert with a tobacco background notes.

 

What’s your favourite flavour?
Coyote Coconut is good.

 

What’s the most complex flavour?
Chiricahua - it’s layers of nuts, caramels and tobaccos. It’s almost a different flavour every time.

 

 

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