This month we found ourselves in a fashionable East London bar. Nothing like a change of scenery to help liven things up. We were joined by Shoreditch. The London E Liquid company represents the craft element of E liquid production we’ve all come to know and love.
The whiskey flowed as we discussed everything from the future of vape branding, to Amsterdam’s answer to Tom Jones.
We first stumbled onto Shoreditch some time ago; they were offering a staple range of back to basics flavours which were great for people getting into vaping for the first time.
During the course of our second Old Fashioned we were presented with something a bit special - a sample pack of Shoreditch’s two new juice lines – Pud’n and Mixd. These high VG liquids were recently launched at the Berlin Vape Expo and show the new territory that Shoreditch are looking to move into.
Pud’n was created to prove to the masses that dessert flavours needn’t be boring. Each juice has a one-word moniker. We were particularly happy with ‘pucker’ – a banana French toast flavour that was ‘tres continental’ - as they say on the Riviera.
The standout has to be ‘Dope’! Do you know how difficult it is to get chocolate flavouring right with an E Liquid? It’s nigh on impossible but they’ve hit the mark with this chocolate crepe fusion.
Mixd, as the name suggests, is a series of cocktail based E Liquids. Thought up after analysing the moods you experience during a night out and trying to match them with a specific cocktail. For example: ‘Love’ is a strawberry mojito and ‘Fear’ is a Zombie. Mixd features some cocktail classics along with some new innovations.
When you walk around Shoreditch you’re bowled over by everything that’s on offer, from artisan burritos to microbrew beer. The theme of ingenuity is evident in Shoreditch’s creations and it’s about time we broke from the norm, and started vaping porn star martini flavoured E Liquids and other new delights – just don’t expect us to start rolling up our jeans…